Auto Design

Understand the situation starting to prove a handsome profit after-market car – the car market, car – Automotive supplies industry

According to the World’s top 10 automobile companies the profits of the past 10 years analyzing, in a fully fledged international auto market, car Sell Profits of the auto industry accounts for about 20% of profits, parts supply about 20% of profits, 60% of the profit is generated in its service area. We know that the car market after 2009, have created 800 billion market, the insurance company’s auto insurance premiums Automotive Maintenance Goods market sales, Vehicle Maintenance Industry output, coupled with second-hand car market, parking fees, transport and logistics, automotive certification in the field of business volume, it is certain that the Chinese automobile market is huge room for development, profitable.

And according to experts, the automotive industry for every one dollar invested, will lead the after-sale consumption of 24 to 34 yuan, a class cars used in the decorative beauty on an annual cost of up to 5000 ~ 6000 yuan. From an authoritative survey of domestic companies have found that more than 60% of the country’s private luxury car owners have to do the external beauty car maintenance habits. More than 30% of private car owners have begun low-grade form to the concept car to do beauty conservation. More than 10% of private car owners are willing to master the basic techniques are themselves Auto Beauty And conservation. More than 30% of the common high-end cars regular maintenance for external beauty. According to foreign data, vehicle maintenance industry profits beauty occupy the entire vehicle repair industry for more than 80%. Broad market, huge profits to attract international and domestic ownership of many businesses into this industry, businesses succeed in the industry based, development, Marketing The establishment of channels is very important.

Marketing channels to promote products or services are being used successfully or consumption of a set of interdependent organizations.

In the market economy, most manufacturers do not sell their products directly to end users, enterprises and users in a large number of brokers, the purpose of using intermediaries is that they can more effectively promote the product widely into the target market. Curly said: a distribution system is a critical external resources. He usually takes several years to establish, and can not be easily changed. It is as important as other critical internal resources, such as manufacturing, research, engineering departments and regional sales personnel, and auxiliary equipment.

For a large number of companies engaged in distribution activities, and they served a particular market, distribution system represents an important commitment, it also represents a basic organizational form of this series policy and practice commitment to the preparation of these policies and practices into a huge long-term relationships. Marketing channel strategy include: First, channel design decisions, and second, channel management decisions. With the right marketing channels, will be able to product timely, economic, and appropriate manner, readily available to consumers, to meet the demand, expansion of business sales, speed up cash flow, the flow of savings in corporate costs, improve economic efficiency of enterprises.

In addition, car maintenance products market there is still a few examples of marketing channels is worth many merchants, dealers explored.

First of all, car care products market in depth in the Mainland. Current car maintenance products market in Guangdong, Beijing, Shanghai and other regions, with the continuous development of the automotive industry, automobile maintenance products industry began in-depth the mainland, and Wuhan in central China, and Harbin, Northeast China, Southwest and other regions will have a significant improvement .

Second, the chain more and more, car care products industry has some chains, but this is only the beginning, many well-known enterprises as a development strategy for this, wait and see in 2004 and accumulation of a considerable portion of this year there will be companies have joined the ranks of chain to chain will be the hot terms this year.

Third, car care products industry segments clearly, car care products industry, there will be many small sub-categories out, including Car decoration , Car electronics, professional and progressive development of the industry segment will become a trend.

Fourth, the strengthening of human nature products for the health of the owner, practical, functional products will emerge, such as drivers and glasses Environmental protection Products, including human and pet care products and so on.

Sum is certain is that in the next 12 years, car care products will be more intense market competition, in addition to product innovation and market certainty, the market will see a new weather, to scale, to regularization, car maintenance products will be the inevitable trend of the market.

“Automotive Industry Development Policy” third 13 clearly stated: “The State encourages automobile, Motorcycle , Parts manufacturers and financial services trade enterprises mature car from international marketing, management experience and service trade ideas, and actively developing the automotive service trade. “Can be said that in recent years in the automotive maintenance products industry an important year, car maintenance products industry by previous “dirty, chaotic, and poor” to scale, standardization, specialization in transition. the opportunities and challenges, and only recognize the situation and to seize opportunities in the development, to achieve greater results.